Profitability Dashboard

Internal use — Founders only

Net: $58,100(69.9%)

Campaign Inputs

Enter your actual figures to model profitability

Ad Spend & Leads

$

Pricing & Fees

$
%
%

Conversion Rates

The closer's close rate is applied only to calls that actually showed up (after no-shows are removed)

%
%
%
%
No-show impact: 36.0 confirmed calls → 10.8 no-shows (30%) → 25.2 showed up → closer closes at 30% of showed-up calls

Commission Structure

All commissions are calculated on revenue after GST has been deducted

%
%
%

Sales Funnel Breakdown

Live conversion flow from leads to sales, accounting for no-shows

Conversion Flow

Inbound Leads

100

Cost per lead: $50.00

Setter → Calls

20.0

from inbound (20%)

Setter → Booked

16.0

confirmed (80%)

Confirmed Calls

36.0

Cost per confirmed call: $138.89

No-Shows

10.8

didn't attend (30%)

Showed Up

25.2

attended (70%)

Total Sales

Eff. 21.0% of all calls

7.6

30% of showed-up · $83,135

Leads Generated

100

Booked Calls (Direct)

20

Setter Calls (Inbound)

20.0

20% of leads

Setter Calls (Booked)

16.0

80% confirmed

No-Shows

10.8

30% of confirmed

Showed Up

25.2

70% show-up rate

Total Sales Generated

7.6

30% of 25.2 showed-up calls

Effective Close Rate (all calls)

21.0%

Sales ÷ all confirmed calls

Lead → Sale Conversion

7.56%

7.6 sales from 100 leads

Setter inbound: 20%

No-show: 30% removed

Close rate: 30% of showed-up

Leads
7.56%

Revenue Breakdown

Gross revenue, GST, and unit economics

GST (10%) deducted before commissions: Gross Revenue $83,135 − GST $8,314 = Revenue after GST $74,822. All setter and closer commissions are calculated on this post-GST figure.

Gross Revenue

$83,135

7.6 sales × $10,997

GST Payable

$8,314

10% of gross revenue

Revenue After GST

$74,822

Commissions based on this

ROAS

16.63x

Return on ad spend

Ad Platform Targeting MetricsUse these numbers directly in Meta & Google Ads

Cost Per Lead

$50.00

$5000 ad spend ÷ 100 leads

Target CPL for lead gen

Cost Per Booking

$138.89

$5000 ad spend ÷ 36.0 bookings

Target CPL for booking events

Cost Per Sale (Ad Spend)

$661.38

$5000 ad spend ÷ 7.6 sales

Target CPA for purchase events

Cost Per Sale (All-In)

$3,311.58

All deductions ÷ 7.6 sales

True business CPA
How to use: Enter “Cost Per Lead” as your target CPL for lead gen campaigns. Enter “Cost Per Booking” as your target CPL for calendar/booking events. Enter “Cost Per Sale (Ad Spend)” as your target CPA for purchase conversion events. All update live as you adjust any input above.

Revenue per Lead

$831.35

Gross revenue ÷ leads

Cost per Showed-Up Call

$198.41

Ad spend ÷ showed-up calls

Cost per Lead

$50.00

Ad spend ÷ leads generated

Earnings Per Click (EPC) Calculator
$
%

Funnel chain

Per click1,000 clicks
Clicks
11,000
→ Leads (20% click→lead)
0.2000200.0
→ Setter calls (20% setter)
0.040040.0
→ Confirmed (80% confirm)
0.032032.0
→ Showed up (70% show-up)
0.022422.4
→ Sales (30% close)
0.0067206.72

Gross EPC

$73.8978

gross revenue per click

Net EPC

$49.1375

net profit per click (after all costs)

Click → Sale Rate

0.6720%

effective click-to-sale conversion

For 1,000 Clicks

$49,138 net

6.72 sales · $73,898 gross · $5,000 ad cost

How to use: Set your CPC and click-to-lead rate. Setter, no-show, and close rates are pulled from your main inputs above. Adjust any rate to see the EPC update instantly.
Funnel Conversion RatesStage-by-stage from lead
Lead → Confirmed Call36.00%

36.0 calls from 100 leads

Lead → Showed Up25.20%

25.2 showed up from 100 leads

Lead → Sale7.56%

7.6 sales from 100 leads

Confirmed Call → Sale21.00%

Effective close rate (incl. no-shows)

Showed-Up Call → Sale30.00%

Closer's actual close rate

Scenario Analysis — Close Rate vs Revenue & Profit

Revenue and net profit at different closer close rates (applied to showed-up calls, all other inputs fixed)

5%10%15%20%25%30%35%40%45%50%$0k$35k$70k$105k$140k
Gross Revenue
Net Profit

Costs & Commissions

All deductions from gross revenue

Fixed Deductions

Ad Spend

Paid advertising

$5,000

GST (10%)

10% of $83,135 — deducted before commissions

$8,314

Payment Processing (1.8%)

1.8% of gross revenue

$1,496

Commissions

Calculated on post-GST revenue ($74,822)

Closer Commission (10%)

10% on all 7.6 sales (post-GST)

$7,482

Setter — Booked Call Sales (2%)

2% on 3.4 booked call sales (post-GST)

$665

Setter — Inbound Lead Sales (5%)

5% on 4.2 inbound sales (post-GST)

$2,078
Total Commissions$10,226

Cost Breakdown

  • Ad Spend
  • GST (10%)
  • Payment Processing
  • Closer Commission
  • Setter Commission

Total Deductions Summary

Ad Spend$5,000
GST (10%)$8,314
Payment Processing$1,496
Total Commissions$10,226
Additional Costs$0
Total Deductions$25,036

Additional Cost Manager

Add manual, monthly, recurring, or one-off costs to include in your P&L

Total Additional Costs

$0

No additional costs added yet

Click "Add Cost" to track expenses

P&L Summary

Bottom-line profitability from all inputs

Gross Revenue

$83,135

7.6 sales

Total Deductions

$25,036

All costs, GST & commissions

Net Profit

$58,100

Margin: 69.9%

Line ItemAmount
Revenue
Gross Revenue$83,135
Deductions
Ad Spend-$5,000
GST (10%)-$8,314
Payment Processing (1.8%)-$1,496
Closer Commission (10%)-$7,482
Setter Commission — Booked Calls (2%)-$665
Setter Commission — Inbound Leads (5%)-$2,078
Net Profit$58,100

Cost per Lead

$50.00

Cost per Confirmed Call

$138.89

Cost per Sale

$3,311.58

ROAS

16.63x

Full-Funnel: Lead → Sale

7.56%

7.6 sales from 100 leads — adjust any conversion rate above to see this update live