dmaacademy.org — quiz → results → thank-you
Reset Analytics
Permanently erase all funnel tracking data and start fresh. This cannot be undone.
Reset Quiz Drop-Off Data
Clear only the per-question step data. Quiz starts, leads, booked calls, and lead scores are preserved.
Quiz Page Views
1,443
Unique visitors on /quiz
Quiz Starts
2,509
Unique sessions on /quiz
Leads (Results page)
556
Unique sessions on /results
Booked Calls
36
Unique sessions on /thank-you
Page → Start %
173.9%
of page visitors click to start quiz
Visitors → Calls %
1.4%
quiz starters who book a call
Quiz → Lead Rate
22.2%
of quiz starters reach /results
Lead → Booked Rate
6.5%
of leads book a call on /thank-you
Quiz → Booked Rate
1.4%
full-funnel conversion rate
Cross-Device Email Stitching
415 of 4546 events (9%) have an email attached — these visitors are deduplicated across sessions and devices. Install the v3 snippet on dmaacademy.org to increase coverage.
9%
email identified
Current job / work
Career tenure
Interested in making more money
Main goal right now
Career path preference
Remote work preference
Current income
State / location
State / location
Ideal annual income
Timeline to start
Opt-in Form
Started Quiz
539
Reached Opt-in
434
Quiz Completion
80.5%
Variant A is leading (32.1% lead rate) · 33% confidence vs. control
Over your job? You might be closer to a $100K+ work-from-home marketing career than you think.
Quiz Starts
56
60% of traffic
Leads
18
32.1% conv.
Booked Calls
0
0% of leads
Avg Lead Score
55
out of 100
Uplift vs. C
+18.9%
better than control
Are you closer to a $100K+ remote marketing career than you think?
Quiz Starts
1
1% of traffic
Leads
0
0% conv.
Booked Calls
0
0% of leads
Avg Lead Score
N/A
out of 100
Uplift vs. C
-100%
worse than control
Could digital marketing be your perfect career?
Control (baseline)
Quiz Starts
37
39% of traffic
Leads
10
27% conv.
Booked Calls
1
10% of leads
Avg Lead Score
50
out of 100
Lead Rate
27% baseline
Variant C is the control baseline. CI = confidence interval via two-proportion z-test vs. Variant C. 95%+ CI = statistically significant. Avg lead score reflects intent quality of leads attracted by each headline.
| Source | Quiz | Leads | Booked |
|---|---|---|---|
| (direct) | 251 | 539 | 36 |
| fb | 22 | 1 | 0 |
| ig | 6 | 3 | 0 |
| th | 2 | 0 | 0 |