Lead Intelligence

Quiz answer patterns — bookers vs. non-booking leads

How to read this panel

Each question shows what percentage of bookers (visitors who reached /thank-you) vs. non-booking leads (visitors who reached /results but did not book) gave each answer. The Δ column shows the difference — a positive value means that answer is over-represented among bookers (a strong buying signal), while a negative value means it's more common among non-bookers.

Requires v5 snippet — answer data is only collected after installing the v5 tracking snippet on dmaacademy.org.

Bookers with quiz data

Leads who didn't book

Questions with data

Strong signals found

Top Buying Signals

Answers most predictive of booking a call

+18% booker signal

"🌴Have more freedom and flexibility"

Main goal right now

-50% non-booker signal

"Estimator"

Current job / occupation

-50% non-booker signal

"Community nurse"

Current job / occupation

-17.2% non-booker signal

"💼Full-time employment"

Current work situation

-13.9% non-booker signal

"💰$100,000–$150,000"

Current income

Per-Question Answer Breakdown

AnswerBookersNon-BookersSignalΔ

Estimator

0%(0)

50%(1)

-50%

Community nurse

0%(0)

50%(1)

-50%

Non-booker signal: "Estimator" (-50%), "Community nurse" (-50%)

AnswerBookersNon-BookersSignalΔ

💼Full-time employment

40.7%(11)

57.9%(194)

-17.2%

🔄Casual employment

18.5%(5)

10.7%(36)

+7.8%

🚫I'm currently unemployed

7.4%(2)

0.6%(2)

+6.8%

⏰Part-time employment

25.9%(7)

23.3%(78)

+2.6%

🚀Self-employed / business owner

7.4%(2)

7.5%(25)

-0.1%

Booker signal: "🔄Casual employment" (+7.8%), "🚫I'm currently unemployed" (+6.8%)

Non-booker signal: "💼Full-time employment" (-17.2%)

AnswerBookersNon-BookersSignalΔ

🏆5+ years

44%(11)

54.6%(183)

-10.6%

🕐3–6 months

12%(3)

3.3%(11)

+8.7%

🌱Under 3 months

4%(1)

2.4%(8)

+1.6%

⏳6–12 months

8%(2)

6.9%(23)

+1.1%

📈1–5 years

32%(8)

32.8%(110)

-0.8%

Booker signal: "🕐3–6 months" (+8.7%)

Non-booker signal: "🏆5+ years" (-10.6%)

AnswerBookersNon-BookersSignalΔ

💰$100,000–$150,000

3.7%(1)

17.6%(59)

-13.9%

😔Under $40,000

11.1%(3)

0.6%(2)

+10.5%

💵$80,000–$100,000

14.8%(4)

23.3%(78)

-8.5%

😬$40,000–$60,000

29.6%(8)

25.7%(86)

+3.9%

💸$60,000–$80,000

29.6%(8)

26.3%(88)

+3.3%

🤑$150,000–$200,000

7.4%(2)

5.1%(17)

+2.3%

🚀$200,000+

3.7%(1)

1.5%(5)

+2.2%

Booker signal: "😔Under $40,000" (+10.5%)

Non-booker signal: "💰$100,000–$150,000" (-13.9%), "💵$80,000–$100,000" (-8.5%)

AnswerBookersNon-BookersSignalΔ

✅Yes

100%(27)

96.1%(323)

+3.9%

😊No, I'm happy with my current income

0%(0)

3.9%(13)

-3.9%

AnswerBookersNon-BookersSignalΔ

🌴Have more freedom and flexibility

48.1%(13)

30.1%(101)

+18%

💰Earn more than I do now

33.3%(9)

47.2%(158)

-13.9%

🔄Change careers completely

3.7%(1)

6%(20)

-2.3%

❤️Find a job I actually enjoy

14.8%(4)

16.7%(56)

-1.9%

Booker signal: "🌴Have more freedom and flexibility" (+18%)

Non-booker signal: "💰Earn more than I do now" (-13.9%)

AnswerBookersNon-BookersSignalΔ

🤔I'm not sure, I'd like to keep my options open

22.2%(6)

32.5%(109)

-10.3%

💼Move into a high-paying digital marketing career

48.1%(13)

39.7%(133)

+8.4%

🚀Make some extra money right now, side-hustling as a freelancer

29.6%(8)

27.8%(93)

+1.8%

Booker signal: "💼Move into a high-paying digital marketing career" (+8.4%)

Non-booker signal: "🤔I'm not sure, I'd like to keep my options open" (-10.3%)

AnswerBookersNon-BookersSignalΔ

🏢I'd prefer going into an office

6.9%(2)

1.5%(5)

+5.4%

🤷I don't mind either way

10.3%(3)

15.1%(52)

-4.8%

🏠That's the dream

58.6%(17)

61.9%(213)

-3.3%

⚖️I'd love the option but want a mix

24.1%(7)

21.5%(74)

+2.6%

Booker signal: "🏢I'd prefer going into an office" (+5.4%)

AnswerBookersNon-BookersSignalΔ

🌊Western Australia

3.6%(1)

8.6%(29)

-5%

☀️Queensland

28.6%(8)

24.4%(82)

+4.2%

🍷South Australia

3.6%(1)

7.1%(24)

-3.5%

🏛️ACT

3.6%(1)

0.6%(2)

+3%

☕Victoria

28.6%(8)

25.9%(87)

+2.7%

🏔️Tasmania

0%(0)

1.8%(6)

-1.8%

🏙️New South Wales

32.1%(9)

30.7%(103)

+1.4%

🌅Northern Territory

0%(0)

0.9%(3)

-0.9%

AnswerBookersNon-BookersSignalΔ

🤑$150,000–$250,000

25%(7)

35.4%(119)

-10.4%

💰$100,000–$150,000

42.9%(12)

33%(111)

+9.9%

🚀$250,000+

17.9%(5)

17.3%(58)

+0.6%

💵$80,000–$100,000

14.3%(4)

14.3%(48)

Booker signal: "💰$100,000–$150,000" (+9.9%)

Non-booker signal: "🤑$150,000–$250,000" (-10.4%)

AnswerBookersNon-BookersSignalΔ

🧭I know I want more, I just need the right path

64.3%(18)

55.4%(186)

+8.9%

🤔I'm still figuring out what I want

3.6%(1)

10.1%(34)

-6.5%

😊I'm happy where I am, just exploring

0%(0)

3.9%(13)

-3.9%

💪I'm done settling, I want something I'm actually proud of

32.1%(9)

30.7%(103)

+1.4%

Booker signal: "🧭I know I want more, I just need the right path" (+8.9%)

Non-booker signal: "🤔I'm still figuring out what I want" (-6.5%)

AnswerBookersNon-BookersSignalΔ

😓I'm really struggling — and experiencing financial hardship

31%(9)

25.3%(85)

+5.7%

💳I'm managing, but money is tight

58.6%(17)

62.2%(209)

-3.6%

✅I'm in a stable position and ready to invest in my future

10.3%(3)

12.5%(42)

-2.2%

Booker signal: "😓I'm really struggling — and experiencing financial hardship" (+5.7%)

AnswerBookersNon-BookersSignalΔ

🏦Personal loans

47.8%(11)

34.9%(103)

+12.9%

💳Credit card debt

8.7%(2)

18%(53)

-9.3%

💵Payday loans

13%(3)

4.4%(13)

+8.6%

🛒Buy now, pay later / payment plans

8.7%(2)

14.9%(44)

-6.2%

🎓Student loans (HECS)

4.3%(1)

7.5%(22)

-3.2%

✅No outstanding debt

17.4%(4)

20.3%(60)

-2.9%

Booker signal: "🏦Personal loans" (+12.9%), "💵Payday loans" (+8.6%)

Non-booker signal: "💳Credit card debt" (-9.3%), "🛒Buy now, pay later / payment plans" (-6.2%)

AnswerBookersNon-BookersSignalΔ

🚫I'm not in a position to invest right now

9.1%(3)

2.9%(10)

+6.2%

💳I'd look at a payment plan or financing

51.5%(17)

53.7%(187)

-2.2%

🤝I'd lean on support from my partner or family

6.1%(2)

8.3%(29)

-2.2%

💰I'd use my own savings

33.3%(11)

35.1%(122)

-1.8%

Booker signal: "🚫I'm not in a position to invest right now" (+6.2%)