How to read this panel
Each question shows what percentage of bookers (visitors who reached /thank-you) vs. non-booking leads (visitors who reached /results but did not book) gave each answer. The Δ column shows the difference — a positive value means that answer is over-represented among bookers (a strong buying signal), while a negative value means it's more common among non-bookers.
Requires v5 snippet — answer data is only collected after installing the v5 tracking snippet on dmaacademy.org.
Lead Intelligence requires the v5 tracking snippet to be installed on dmaacademy.org. Once visitors start completing the quiz, answer patterns will appear here — typically within 24–48 hours of installation depending on traffic volume.