Generate tagged URLs to track which creatives, campaigns, and channels drive leads and bookings
| utm_source | |
| utm_medium | paid-social |
utm_source — Where the traffic comes from. Use platform names: facebook, google, instagram
utm_medium — The marketing channel: paid-social, paid-search, email, organic
utm_campaign — Your campaign name or ID. Keep it consistent: career-change-may26
utm_content — The specific ad creative or variant: video-testimonial-v2, carousel-income
utm_term — Keyword or audience segment (mainly for search or to label audiences): career-changers-35-50
The VSL snippet automatically captures all UTM parameters and stores them with each funnel event, so you can see which creatives drive opt-ins and bookings in the VSL Funnel Tracker.